Welcome to Bullet
Entertainment, delivered in bite-sized episodes.
CULTURE DECK | JUNE 2025
Who We Are
What We Do
Bullet reimagines storytelling with fast-paced, creator-driven vertical content — made for mobile, made for the moment.
Our Audience
Gen Z & Millennials across India and beyond who crave quick, engaging entertainment that fits their on-the-go lifestyle.
Platform
Hosted within the ZEE5 ecosystem for reach, relevance, and resonance, creating a seamless entertainment experience.
Our Vision
Created
By empowering digital-native creators with cutting-edge tools and freedom to experiment
Consumed
With under-2-minute vertical content designed for today's attention spans
Monetized
Through innovative tech, gamification, and multiple revenue streams
We aim to revolutionize how stories are:
Our Mission
Redefining Digital Entertainment
Deliver immersive, high-impact micro-dramas anytime, anywhere, perfect for those in-between moments in life
Bridge the gap between cutting-edge tech and creative storytelling, creating something entirely new
Empower creators and captivate the mobile-first generation with content that speaks their language
Our Core Values
Customer Obsession
We design for delight, constantly asking "how does this make our users feel?"
Creator First
Empowering next-gen storytellers with tools, resources and creative freedom
Bias for Action
We move fast, fail forward, and learn from every experiment
Ownership Mindset
Everyone is a founder, taking responsibility for outcomes
Innovation is Culture
AI, Web3, and gamification baked into everything we do
Transparent & Respectful
We speak openly, act with empathy, and build trust
How We Work
Our Operating Culture
Agile Teams
Sprint-led product cycles, OKR-driven with rapid iteration and feedback loops
Flat Structure
No red tape, just impact. Ideas can come from anywhere, and the best ones win
Remote-First
Flexibility meets accountability, with tools and culture built for distributed teams
Celebrate Wins
Learn fast, grow faster. We recognize achievements and share credit widely
What Makes Bullet Unique
MicroDrama Pioneers
First-of-its-kind vertical storytelling format optimized for mobile viewing and short attention spans
BulletCoins Ecosystem
Innovative reward system that turns viewers into stakeholders and unlocks premium content
AVOD + SVOD + MicroTx
Hybrid monetization model that gives users choice in how they consume content
Designed for Virality
Built-in social sharing features that amplify reach and drive organic growth
What You Can Expect
iGrow: Internal Job Posting
Exclusive pathway for ZEE employees to explore and transition into exciting roles at Bullet
Cross-Functional Collaboration
Work with high-functioning, diverse teams across product, tech, content, marketing, and growth
Training & Development
Be part of Bullet's pioneering learning initiatives in AI-driven content, gamification, and platform innovation
The Future is Vertical
EVERYONE HERE IS A CREATOR — OF FEATURES, FORMATS, AND CULTURE.
Shaping Entertainment's Future
We're not just following trends - we're creating them, building the platform that will define how the next generation consumes content.
Mobile-First Innovation
Our north star is creating experiences that feel native to smartphones, with interactions and formats designed specifically for vertical viewing.
More Than a Product
Bullet is a movement that's changing how stories are told, shared, and monetized in the digital age.
Words from Our Co-Founders
"We're not just building a product; we're designing the future of storytelling. Everyone here is a creator — of features, formats, and culture"
Azim & Saurabh
Join the Bullet Revolution
At Bullet, we believe entertainment should be both flexible and empowering. Whether your audience prefers ad-supported viewing or premium, coin-based unlocks, our platform adapts to every kind of experience.
Partner with us to redefine how content connects with viewers on their terms.
Join Us